LEGO successfully weathered the storm by opening up nearly 200 of its own brand and certified stores in Europe, North America, Australia-Pacific and China, as well as reaching out to retailers – like the Barnes & Noble book chain – who didn’t traditionally stock toys.
And now, with the peak in seasonal shopping behind us the shelves in the toy aisles are looking like a Russian supermarket in the 1980s the first new LEGO Star Wars wave of 2020 is available at LEGO.com.
All orders over $35 automatically receive free shipping, and shoppers who spend more than $40 on LEGO Star Wars products will also receive the 30624 Obi-Wan Kenobi collectible minifigure gift with purchase for no extra cost.
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