Features

May The 4th Was With Us

While international Star Wars has been around since the late 1970s when the Conservative party ran an ad in The London Evening News to commemorate the day Margaret Thatcher took up office as the UK […]

Features

Toy Fair Coverage

The annual treat that is toy fair – which began with London (UK), and then moves on to Nuremburg (Germany), New York and finally Melbourne (Australia) has already started. You’d be forgiven for thinking you’d […]

Features

How It All Clicks Together

With all the pre-release hype that goes into generating marketing opportunities in the build-up to the release of a Star Wars movie it’s not surprising that key stakeholders co-ordinate their merchandising campaigns with Disney and […]